Name: Antonia Taylor

Position: Senior PR Consultant

Some of the companies Antonia has worked with: Antonia spent seven years at GCI (now part of Cohn & Wolfe) where she was a key member of the corporate team, with a real specialism in business support clients.  A key client was BERR’s Employing People theme, the Government campaign to reduce the administrative burden of employment on primarily small businesses. The challenge for Antonia and her team was to deliver creative ideas that made the issue of compliance both meaningful and accessible to the smaller business audience. Digital activity formed a key part of the brief, and her team developed a platform to drive deeper, measurable engagement with the programme’s online offer.  Antonia had a pivotal role in co-ordinating her client’s other communications agencies to deliver a cohesive, seamless campaign.

Best PR Success: Antonia has supported PR activity at a ministerial level, and was part of the communications team that oversaw the transition of the DTI’s Achieving Best Practice brand into Business Link.  Other clients in this sector include Envirowise, where she led an SME programme highly targeted at engaging local councils, and promoting SWRDA’s (South West Regional Development Agency) digital and creative industries. Antonia headed up the New Deal Marketing Support Unit at GCI, This was a co-ordinated marketing support function for the Department of Work and Pension’s programme to encourage and support “hard to reach” groups back to work.

Hobbies: Going out with friends, the gym and spending time with my family.