news from BOTTLE PR

CA Group Ltd appoints BOTTLE PR to build brand

4th September 2009

BOTTLE PR has won the brief for CA Group Ltd., one of the premier suppliers of industrial and commercial metal roof and wall cladding systems in the UK. BOTTLE PR will specifically work to build the CA Group brand and raise awareness in the construction sector and vertical markets. 

Central to the brief will be CA Group’s commitment to the environment and its innovative product range including the award winning SolarWall ®.  The SolarWall ®  perforated Transpired Solar Collector (pTSC) achieves  heating cost savings of 50% per year and can provide up to 20% of a building’s total energy requirements.

The Oxford-based agency won the account following a competitive 6-way pitch.  BOTTLE PR will take responsibility for CA Group’s ongoing PR programme helping to strengthen its brand positioning in the UK market.  A key objective of the brief is to target a wider audience including potential new sectors. 

Brian Watson, Commercial Director for CA Group Ltd said: “It’s a very tough market in construction at the moment, nevertheless we are making great strides and it’s time to ramp up our communications to reflect this.  CA Group needs to have a more robust approach to media relations – the sleeping lion is about to roar!

“We were impressed with BOTTLE PR’s enthusiasm and knowledge of the construction market. They understood our needs and pitched professionally delivering solutions that were appropriate to our business.”

Claire Cairns, Managing Director at BOTTLE PR, who is overseeing the CA Group account, said: “We are delighted to be working with a company that has such strong ethical values.  CA Group has demonstrated a clear commitment to reducing carbon emissions taking an approach to manufacturing that accounts for the entire lifecycle of the product from manufacture right through to disposal.  Our media relations programme for CA Group will focus on the company’s proven track record in delivering innovative and sustainable solutions for the construction industry.” 

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