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Poundland’s 250th store highlights impressive 2009 growth

18 November 2009

Poundland, Europe’s biggest single price discount retailer, will open its 250th store on 21 November 2009 in Tooting, South London. This latest store opening highlights Poundland’s impressive 2009 expansion programme, which has hit the 250 mark months ahead of the company’s financial year end prediction.

The success of Poundland’s new store strategy is reflected in the 40 new stores which have opened since April 2009, as well as the creation of 1,500 permanent jobs and 2,000 temporary jobs to cover the Christmas period.

Poundland’s unique offering, where every item costs just £1, has generated an ever-increasing and loyal customer base and proven to be the perfect antidote to the recession. With the economy now starting to recover, Poundland’s popularity shows every sign of continuing for shoppers who demand quality, branded items as well as great value every day essentials.

The opening of the 250th store follows shortly after the successful launch of Poundland in Northern Ireland, where six stores have already opened and a further two are planned before Christmas.

Poundland’s rapid growth from its first store in Burton-on-Trent, which opened 20 years ago, to the impressive 250 stores it now boasts, is set to continue. The company will forge ahead with its nationwide expansion plans and aims to open 17 more stores before the end of the financial year.

Jim McCarthy, Chief Executive, Poundland, commented: “We are thrilled to have hit the 250 milestone ahead of schedule and to be able to offer even more customers our unique shopping experience in the run up to Christmas. Our shoppers find quality products for less at Poundland and we look forward to giving many more people the chance to take advantage of our great bargains as we move forward with even more new stores.”

The 250th Poundland store will host a Family Fun Day in Tooting on 28 November, with a TV celebrity present to welcome customers. 

As part of the 250th celebrations, Poundland has pledged to donate £250 to its charity of the year, Macmillan Cancer Support, and on the opening fun day Macmillan representatives will be in store for customers to donate to this important cause.  

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