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VoucherCodes.com clicks on BOTTLE PR

VoucherCodes.com clicks on BOTTLE PR for a brand awareness drive

8 December 2009

VoucherCodes.com, which was the first website to offer free, online discount codes to consumers in the UK, has appointed BOTTLE PR, to raise brand awareness and differentiate them from the array of websites with a similar offering that have sprung up since the company first launched.

BOTTLE PR’s Digital PR Consultant, Ryan Levitt, who is leading the account, comments “Unlike other voucher codes websites, the original company – VoucherCodes.com - has staff updating its site 24/7 so consumers are always getting the best deals.”

Lots of competitive sites have out-of-date codes, or users posting discount codes themselves which are just another form of advertisement. VoucherCodes.com offer exclusive discounts generated from its network of over 4000 brand partners built up since launch in November 2004.

To spearhead the brand awareness campaign, BOTTLE PR will be targeting online and print consumer publications with a series of competitions that will drive people to VoucherCodes.com.

Press releases focusing on top voucher codes for fashion, travel and other sectors will help to raise the company’s profile. BOTTLE PR will also position VoucherCodes.com as the expert in this industry commenting on news pieces daily.

BOTTLE PR has experience in delivering brand awareness campaigns for a range of household names including Poundland, GE Digital Cameras, Bravissimo and TONI&GUY.

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