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Borro.com appoints BOTTLE PR to help revolutionise pawnbroking

2 March 2010 

Borro.com appoints BOTTLE PR to help revolutionise pawnbroking 

Borro.com  has appointed award winning PR agency, BOTTLE PR, to help communicate how this highly successful business is transforming pawnbroking.  

Borro.com offers customers from across the UK, twice as much on average for their valuables than they would receive on the high street. Operating predominantly online the company also offers appointments at its offices in Chancery Lane to ensure a very convenient and discreet service to potential customers. Their team of experienced valuation experts have all worked for leading auctioneers and salesrooms including Sotheby’s, Bonhams and Christies.

Associate Director, Karen Cooper, who is leading the Borro.com account for BOTTLE PR says: “The campaign is about building awareness and confidence in Borro.com, by re-educating consumers about pawnbroking and creating relevancy to their lives. We will be kicking off the campaign with a creative initiative that will encourage people to see Borro.com as a smart solution to short term cash flow issues.”
 
Paul Aitken, CEO of Borro.com, said of appointing BOTTLE PR: "We chose BOTTLE PR as they showed a clear understanding of our business and presented some great ideas. We have every confidence that the team will deliver results that help transform the image of pawnbroking and position Borro.com as leading the way in that transformation.”

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