BOTTLE PR has been appointed as the retained PR agency for a new digital camera brand, launching this month. So far, we love what we have seen of the cameras. We had four on loan in preparation for our pitch, so that we could really understand the advanced features being offered.

All we can say at this stage is that we got carried away taking lots of very wide photos and we thoroughly enjoyed what was on offer.

BOTTLE PR will be working as General Imaging’s UK retained agency, to launch a range of eight digital cameras over here.

General Imaging holds the exclusive license to design, manufacture and distribute GE-branded digital cameras. The company’s arrival to the UK follows its successful launch in the US, masterminded by a ‘dream team’ of seasoned camera industry professionals. Hiroshi Komiya, former President of Olympus Imaging Corporation, came out of retirement to head up the company and has put on record that he wants to make GE one of the top three camera brands within five years.

BOTTLE PR is tasked to ensure that the arrival of the digital cameras causes a stir amongst bloggers, journalists and photographers. Post launch, the PR campaign will continue with BOTTLE PR running the reviews programme and press office for General Imaging.