As the school summer holidays loom nearer, BOTTLE PR is working hard on a regional PR campaign for Super Camps, who provide day camps for children aged 4 to 14.

The campaign is designed to encourage more bookings and is targeting each of the counties in which Super Camps will be active over the summer holidays, 21 in all.

The campaign focuses on two key points - the childcare nightmare that working parents face during the long holidays and the exciting range of activities that Super Camps offers.

With swimming, trampolining, karting, cooking, climbing and sport all on offer, BOTTLE PR is using images to secure listings coverage and case studies for feature articles.

Super Camps came to BOTTLE PR to start securing coverage earlier than in previous years and the approach is beginning to pay off. Media has included a wide range of regional titles such as Northamptonshire Life and the Surrey Mirror, as well as numerous listings sites such as www.familiesonline.co.uk, What’s On 4 Little Ones and KidsCounty.

National media, such as women’s weekly magazines and travel supplements, are also being targeted