FD Centre gets a new look with BOTTLE PR
 The FD Centre, the longest established and fastest growing provider of part-time Financial Directors in the UK, has this month unveiled its new corporate identity, created by BOTTLE PR.
The company’s ethos is that its Financial Directors are more than dull ‘suits’ and a new brand was needed to reflect this. BOTTLE PR set about transforming FD Centre’s identity from a traditional royal blue and white to vibrant hot pink. The active, clean and vibrant style of the new website and marketing materials reflects the fact that people at The FD Centre are “People with Passion”.
 BOTTLE PR to launch first ever online auction website featuring a live auctioneer
BOTTLE PR is delighted to be working with rocks.tv - the first ever online auction website with a live auctioneer, and possibly the most exciting web development from a UK company this century. Site visitors will have the chance to bid for unique items of glamorous and fashionable jewellery from 5pm until 11pm, seven days a week.
The site will feature a live auctioneer who will close each of the evening's auctions 'under the hammer'. It will be watched via a live video stream by bidders from their own PCs. It takes interactivity to another level and enables visitors and bidders to chat with each other and with the auctioneer in real time.
And it gets better! It will be possible to get jewellery for free, as there will be no reserve price or starting bid on rocks.tv. Think Sotheby's and Christie's online, but without the reserve!
The women at BOTTLE PR are particularly excited about winning this great new account. rocks.tv launches at the end of July.
 Will gets wiggy
BOTTLE PR MD Will Cairns showed that he’s happy to make a fool of himself for a good cause when he donned a bright blue Marge Simpson wig two weeks ago.
Will set himself the challenge of wearing the wig from Monday to Friday, 9 til 5.30 to raise money for the Big Wigs Challenge being run by Sue Ryder care.
Donations are still coming in and the team will be making sure that Will pays his fines for all the times he ditched the itchy barnet in favour of staying cool!
 Refreshing image for adult learning in Surrey
With subjects ranging from Japanese to dancing the Jive, Pottery to Photography and even Cookery for Men, Surrey County Council’s adult and community learning (ACL) courses are designed to appeal to a wide audience. BOTTLE PR has launched an essential re-design of the ACL brand as part of a PR and marketing campaign to increase the courses’ appeal to their target market and boost take-up.
Press coverage conveying key message on the benefits of learning has included Surrey Life Magazine, Surrey Times and a feature in the 11 newspapers of Surrey’s News & Mail Series. To tie in with the launch of the newly-branded Autumn brochure, a feature is planned with Surrey Life magazine for September.
Expert skills for LSC’s top Apprentices|
 BOTTLE PR has completed its second successful campaign for the Learning & Skills Council (LSC) South East. The ‘Competence to Excellence’ PR campaign highlighted the series of one-day expert classes to give the cream of the crop of this year’s Apprentices the chance to develop advanced skills. Subjects included repairing historic brickworks, F1 engineering at Silverstone Grand Prix Circuits, solar power engineering and preparing horses for competitions. Coverage included the Portsmouth News, Southern Daily Echo, Oxford Times and BBC Radio Solent.
The campaign follows on from the highly successful ‘National Apprenticeship Week’ project BOTTLE PR ran for the LSC South East in February. ‘Challenge an Apprentice’ events generated significant broadcast coverage including slots on ITV Thames Valley and BBC South Today.
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