BOTTLE PR was appointed by Bauer in January to provide PR support for the fourth MCN Mortor Cycle show at ExCel London. The event showcased bikes from BMW, Ducati, Kawasaki, Triumph, Victory, Yamaha and the much-anticipated Honda and Harley-Davidson, who were greatly missed by visitors at the Birmingham NEC Motorcycle Show in November. Visitors were also entertained by the professional stunt riders in the Free Live Action Arena and all in all the event was a tremendous success!

BOTTLE PR generated over 69 pieces of national and regional media coverage reaching 30 million potential visitors in the period leading up to the show. In addition a further 43 pieces were generated post event and more than 190 press signed into the press office at the show itself.

Coverage highlights included The Sun describing the show as an “Excellent start to 2009 and a perfect way for bike fans to get their motor running in 2009”.

Overall more than 22.4 million people saw or heard about MCN London Motorcycle Show in the media in the four month period.
Some of the feedback BOTTLE PR received after the show included the following;

“The show was all very easy and the press room was a great friendly
and quiet space to return to”, Riders for Health photographer

“Really felt like more of a show this year, plan to focus coverage on the way the show has grown at ExCeL”, BBC Three Counties