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Frequently asked PR questions
Why should I engage a PR consultant or PR agency, rather than do inhouse PR?
At BOTTLE, we have a team of 28 PR consultants, all from different public relations and marketing backgrounds, so we can deliver fresh ideas from seasoned PR professionals.
What's the cost of a PR campaign? Is PR expensive?
PR is only expensive if it doesn’t work. But to give you some idea of our success, 90% of our clients are on a retainer.
How do we measure whether the PR campaign has been successful?
'Amphora' is BOTTLE's unique methodology for understanding if the PR campaign is successful and targets are being met.
My company has had negative media coverage in the past - how do we overcome past bad press?
BOTTLE has a dedicated crisis management consultant who has extensive experience in crisis communications and overcoming past bad press.
Can I engage a PR consultant for a one-off PR campaign, or does PR work best on ongoing basis only?
Like your savings, an ongoing PR programme can yield a higher return in the long term.
Aren't the best PR agencies in London?
Absolutely not! BOTTLE was voted one of the top PR agencies outside London, and we’ve won many awards for our PR campaigns.
How does my social media strategy fit in with PR?
Our social communications is part of the wider strategic PR approach
Do your PR consultants work alongside my inhouse marketing team?
Absolutely. At BOTTLE, communication is everything!
How do you build media relations?
In building media relations, we never take a scatter gun approach. It's all about bespoke contact and fostering relations over a long period.
How do I get press coverage in local newspapers, trade publications, industry blogs and national press?
In obtaining press coverage our PR consultants take a bespoke approach.
BOTTLE Ranked as #30 in PR Moment UK Top 60 PR...
Tue, 07 May 2013
BOTTLE Picks Up Hat-Trick of Awards at Golden...
Fri, 22 Mar 2013
BOTTLE expands to new offices
Tue, 05 Mar 2013
BOTTLE RAISES RE:CREATION’S GAME AT TOY FAIR 2013
Wed, 20 Feb 2013
Strativity Hires BOTTLE for UK PR
Mon, 18 Feb 2013
Insecticide Billboard Ad Becomes Giant Bug Trap [Video] http://t.co/CcRIPl9yD6 ^cc1
Mon, 20 May 2013 13:31:07
BOTTLE Uncorked Blog
What the New Facebook Newsfeed Means to Brands
Wed, 13 Mar 2013 15:03:00
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Who Do You Want To Reach?
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BOTTLE Uncorked Blog
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Awards and League Tables
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