Experian FootFall, the market leading consumer behaviour analyst, has appointed Oxfordshire-based agency BOTTLE PR, following a competitive pitch.
Experian FootFall measures consumer behaviour to help retailers and shopping centres increase profitability. The company currently works with some of the UK’s biggest retailers including B&Q, Fat Face and Retail Birmingham.
BOTTLE PR has been charged with undertaking a highly targeted PR agenda, which will focus on raising the profile of Experian FootFall’s business in the UK national media, and highlighting the role of footfall analysis in boosting high street and shopping centre retail profits.
Claire Cairns, founder and director of BOTTLE PR, comments: “We are delighted to be working with Experian FootFall. As a company at the forefront of measuring consumer behavior in the UK, we will support the company in getting the message out there across the wider business fields. We have some really exciting media and relations campaigns in the pipeline."
The agency will report directly to Sarah Courbet, Head of Global Marketing at Solihull-based Experian FootFall. Ms Courbet said: “We were impressed by the level of national press BOTTLE PR has generated for its existing B2B clients, and wanted to use their extensive experience, knowledge and contacts in the national and industry media to spearhead brand awareness in the UK.”