The Whisky Shop

The Whisky Shop has appointed BOTTLE PR to devise a PR and marketing campaign to promote the new shop in Turl Street, Oxford. The agency will also organise a series of tastings and corporate events throughout 2007.

BOTTLE PR will devise and deliver a programme of creative and targeted PR activity on behalf of The Whisky Shop. The aim of the activity will be to promote the shop and the expert knowledge of the staff through events. BOTTLE PR will be raising awareness of the shop amongst Oxford�s general public, academics, students, professionals and visitors.

�We are very excited about bringing The Whisky Shop to Oxford,� says Ian Bankier, of GlenKeir Whiskies Ltd. �Oxford is a very important and prestigious location for us. We hope to expand people�s knowledge of whisky and encourage more people to try it themselves rather than simply buying gifts for others. We wanted to appoint an agency that could handle our brief and match our high expectations, and BOTTLE PR demonstrated that it could deliver against these.�

Claire Cairns, joint Managing Director of BOTTLE PR, says: �This is a wonderful account win. We have an excellent knowledge of Oxford�s business and cultural make-up and are already making good progress with spreading the word about the new shop and its unique offerings.�

Developing their business in the East and South of England, The Whisky Shop stocks a wide range of independently bottled single malts and have their own carefully selected range called �Glenkeir Treasures�. The Whisky Shop stocks limited edition bottles from as early as 1950, gift sets and runs a members club providing access to rare whiskies and exclusive events. Its online presence is also growing with its website www.whiskyshop.com proving popular for those buying individual or corporate gifts and whiskies as investments.