Maximising influence with a PR campaign that includes social media, experiential PR and media relations
Conversations about brands, products and organisations take place on blogs, forums, Facebook and Twitter every day, so talking to your audiences via social media is a huge opportunity to maximise influence
, create powerful brand advocates and manage your reputation.
With in-house experts in social communications
, we keep a constant watch on the latest developments in social networking. Whether it’s running a Facebook page for sharing laundry tips, a Twitter stream to promote a new camera or an app to track the number of wasps in the UK, we use a wide range of social media PR tactics to create a brand personality and get people talking about you and sharing your news online.
When it comes to everyday people, you may not reach teenagers using traditional media relations but you will reach women and men. People do still read papers and magazines; radio continues to be popular and a well-targeted piece of TV coverage really hits the spot if you know the audience.
Our approach is relentless. We ask journalists what they’re looking for and build relationships with them. We use creative techniques to generate news angles, hooks and stunts and above all, respond quickly when a journalist wants our story.
The added advantage of good media relations is that much of it has a long SEO shelf life – just type Poundland into Google to see what we mean!
Bloggers are increasingly influential. Many are journalists in their own right, with peers and followers who respect their opinion, take note of what they say and join in discussions on their comments forums.
We carry out thorough research to identify the key bloggers who are interested in your products or services and influence your target audience. We then help you engage with them to create events or review opportunities that are fun and interesting, giving them something relevant to blog about to spark conversations with their readers.
Brand development and messaging
All brands need a message that inspires and motivates people to buy. Even the best brands can forget this and focus on the product, not the benefits. It’s not rocket science but it does have to be done with precision. We start every client relationship with a messaging and campaign planning workshop, which digs behind what you tell us at pitch stage to tease out brand messages tailored to each audience.
Search Engine Optimisation to drive website traffic
Effective SEO helps your website, your blog and your social profiles to be found on search engines. We operate and run both on-site SEO (using keywords and web coding) and off-site SEO (generating beneficial links). Underpinned by exhaustive analysis and research, our optimisation campaigns enhance the performance of PR and social communications as well as build lasting traffic to your online properties. You can read more about our SEO services here
Strategic consultancy to identify the right messages and PR disciplines to reach your audiences
We don’t take a brief that says ‘create a Facebook page’ and plough ahead; instead we look at your audience, the messages you need to engage them, the places and tactics for doing it and then advise you on the best strategy to reach that audience successfully. Be prepared for probing questions en route and expect a robust strategy as a result.
Crisis communications to minimise negative impact
From an HR problem leaked to the media to a customer complaint spreading virally on the net, crises take many forms. How prepared are you to minimise the negative impact on your reputation? Whatever sector you’re in, there are risks to your business and BOTTLE has internal issues and crisis communications experts who can help you identify the potential risks, plan for and deal with a crisis, and make sure you have a robust communications response in place.
Your staff are your everyday ambassadors. Do you know how they talk about you? How positive are they about your organisation? How often do you communicate with staff and is it a two way conversation? From wikis to staff conferences, e-newsletters to staff forums, BOTTLE provides strategic advice and tactical support to devise the right internal communications programme, designed to build advocacy from within.
Events and experiential PR
Want to get out and meet your audiences in real life? Events and experiential PR can be the most potent and memorable way to get your brand or product into the hearts and minds of your consumers. BOTTLE creates vivid event ideas for its clients, from a fashion photography competition at Graduate Fashion Week for GE digital cameras through to creating a scooter ramp at Toy Fair for re:creation. We identify the right opportunity and PR tactics to reach your chosen audience with impact.