What makes us a successful PR agency?
Imagine BOTTLE as a stick of rock with ‘BRING IT ON’ stamped right through it. Our daily attitude to life and work is BRING IT ON, whether we’re working to a deadline or brainstorming a new campaign. And our sense of purpose - that is, the reason we exist - is to make PR accountable, through excellence. Mediocre terrifies us! As do fluffy PR campaigns that are implemented for PR’s sake.
Our BRING IT ON attitude is made up of four strands of DNA; four values that inform everything we do, from training and appraisals to how we evaluate campaigns.
So get out your microscope and take a look at our DNA...
BOTTLE is MAGNETIC
Clients come to and stick with us because of our intelligent approach and great ideas. They look forward to meeting us and working with a PR agency as part of a team. Being magnetic means that staff want to join and stay with us, as do suppliers. Journalists and bloggers want to work with us because they know we deliver.
Being magnetic means being friendly, approachable and inviting. Ask any of the journalists and clients who we work with regularly and they’ll say we are all three!
In staff appraisals, we assess whether someone has contributed to client satisfaction and to building good supplier, blogger and journalist relations, as well as looking at their internal team following.
With clients, we know we’re living this value when you want to stay with us beyond the life of an initial PR project, when you carry on working with us for years or when you recommend us to others.
BOTTLE is RELENTLESS
At BOTTLE being relentless means that we NEVER settle for second best. In our client work, in the office or running the business, there is always something better or more that we can do.
We do not give up. We make another call to the journalist who’s impossible to get hold of; we call another journalist on the list to secure coverage; we search for the best bloggers to work with; we think of a new idea for a PR campaign as we’re driving home from work.
Being relentless means that we innovate and always search for something better. We deliver on time and to our clients’ budgets.
In staff appraisals, we assess whether someone has been relentless in their approach to media and blogger relations, in their attention to detail, their reporting back to clients and monitoring of client budgets and targets.
As a client, we set targets that reflect this relentless approach and you’ll be able to measure us against them.
BOTTLE is GROUNDED
At BOTTLE being grounded means being realistic in what we propose and creating high standards but ones which we can meet. We do not over-promise; we deliver. Being grounded also means that we are are team players.
Our PR consultants are assessed on their ability to deliver well thought through plans, their ability to revise these when required and to test out whether their creative ideas can translate into concrete, deliverable plans.
We prove to clients we are grounded when we meet the targets for your PR campaigns and can show the evidence.
BOTTLE is VIVID
At BOTTLE being vivid means being colourful, bright, clear and unambiguous. It means being highly creative and innovative. Above all, it means being inspiring and standing out from the crowd.
Vivid PR consultants come up with imaginative ideas, something a bit out of the ordinary, whether that’s for a client or to make BOTTLE PR a great place to work. Vivid people are positive, with an enthusiasm that engages their audience.
Staff appraisals include questions about their contribution to great ideas for clients and for BOTTLE.
For clients, vivid means giving you PR campaign ideas that quicken your pulse and hit the mark. You tell us if they don’t and we’ll go back and try again.