what is PR? -

According to the Chartered Institute of Public Relations (CIPR), public relations is about reputation - the result of what you do, what you say and what others say about you.

Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. Public relations not only tells an organisation's story to its publics, it also helps to shape the organisation and the way it works. Through research, feedback communication and evaluation, the practitioner needs to find out the concerns and expectations of a company's publics and explain them to its management.

BOTTLE PR creates and implements outstanding PR campaigns which deliver more than just great press coverage.

We provide sound strategic thinking, considered implementation and professional delivery, working in harmony to improve your company�s bottom line profitability.

We understand that PR is more than just generating media coverage. Whilst media relations is an important element of most PR programmes, other PR disciplines, such as sponsorship and events, should be considered for a truly effective PR campaign. Have a look at our �services� page to see the other disciplines we offer which come under the PR umbrella.