BOTTLE PR has established a new division, to help you make the most of the fact that one fifth of the world’s population is now online, that increasing numbers of people shop online and look for suppliers online. Whether your business is B2B or B2C, you can no longer afford to ignore online communities.

BOTTLE 2.0, headed up by Adrian Moss, offers new media and digital PR services to help our clients untangle the web. 

The move brings essential digital services in house, to provide clients with the full range of new media tools, including blogging, podcasting and social media networking. The BOTTLE 2.0 team has been developed to ensure integration of online techniques into PR strategies, with a focus on monitoring clients’ online reputations, securing greater online coverage and helping them engage in the ‘online conversation’. The service dovetails into existing PR and crisis management services.

Prior to joining BOTTLE PR Adrian worked at Focus Business Communications, helping clients with their audio and video podcasting, web video strategy and programmes. Before that, Adrian had roles as director of corporate communications and internet services for Tektronix Europe and as head of international marketing at Lotus Development. 

Claire Cairns, Managing Director of BOTTLE PR, said the move has paid off: “We have been advising our clients on how to use new media techniques to engage proactively with their publics for some time now. Bringing Adrian onto the team means we can deliver more in house and ensure that the work is integrated into all our clients’ PR strategies.”