Consumer PR campaigns that target real people
BOTTLE's consumer team specialise in targeting Everyday People. We develop and implement PR campaigns to reach this audience, using an integrated blend of tactics including experiential activity, media relations and social networking campaigns.
We've got extensive insights on this audience's behaviours and their media/social networking consumption. And we've got heaps of experience at targeting Everyday People on behalf of our clients. From Poundland
to Butlins; from GE Digital Cameras
to Fabulous Bakin' Boys
; from DYLON
to The National Lottery...
Who are Everyday People? She’s the mum rushing to the shops between work and getting home for the kids. He’s the teenager with a computer games obsession. She’s the call centre worker who loves online bingo and Saturday shopping.
They’re everyday people who don’t have masses of cash. They like popular brands, socialise online, and always have their mobile on.
Our experience in targetting Everyday People
Want to know more about BOTTLE in action? Learn more about our PR services and experience with different industries.