Nicola Jane
Nicola Jane has appointed BOTTLE PR to devise a PR and marketing campaign to promote their mastectomy swimwear, underwear and accessories. Nicola Jane is a multi-channel retailer providing a much needed specialist service for ladies who have undergone either a partial, full mastectomy or reconstruction. The company has shops in London and Chichester and a new website � www.nicolajane.com.
BOTTLE PR will devise and deliver a programme of creative and targeted PR activity on behalf of Nicola Jane. The activity will aim to increase the profile of Nicola Jane�s products and advice services with women who have had a mastectomy, those who have been diagnosed with breast cancer and who may require a mastectomy in the future and also with friends and relatives of mastectomy patients.
Nicola Lawrence, Managing Director of Nicola Jane said: �We are thrilled to appoint BOTTLE PR to carry out our campaign. We felt their ideas and approach matched ours and we are delighted to be working with them. We are looking forward to implementing the PR plan and seeing some great results.�
BOTTLE PR will also raise awareness of the brand among the breast care nurse profession by building relationships with hospitals and breast cancer support organisations and charities.
Claire Cairns, joint Managing Director of BOTTLE PR, said: �We are excited about starting the PR campaign for Nicola Jane. We will be positioning them as a company that provides more than a commercial service by promoting the support and advice they provide to women who have had a mastectomy. We will conduct media and influencer campaigns to target key press such as the women�s media and professionals such as breast care nurses.�
As well as its London and Chichester shops, Nicola Jane�s online presence is also growing with its new website www.nicolajane.com proving popular for people making quick orders from their range of underwear, swimwear and accessories.