Create a winning PR strategy with the right mix of media relations, social networking, thought leadership activity and sponsorship
Building awareness with media relations
When it comes to purchasers and influencers in large organisations, print and online media matter. Whether it’s the FT or The Economist, being seen in blue chip publications is a critical component of being seen as a ‘best in class’ supplier to the largest private and public sector organisations.
Our approach to media relations is relentless. Our corporate PR consultants ask journalists what they’re looking for and build relationships with them. We use creative techniques to generate news angles, hooks and stunts and above all, respond quickly when a journalist wants your story. We use Mediapoint, the Press Association’s newsfeed, to identify breaking stories that are relevant, making sure that our clients know about topical news in time to respond.
At BOTTLE, we create roundtable and briefing opportunities, to help you deepen the relationship with your key media contacts.
Social communications is BOTTLE’s passion. But we do not believe in social for social’s sake. If your audience isn’t on Facebook or LinkedIn, then we won’t put you there. You can rely on BOTTLE to give you honest, strategic advice about whether your audience is likely to be influenced by social communications.
Build relationships with key bloggers
Bloggers are increasingly influential. Many are journalists in their own right, with peers and followers who respect their opinion, take note of what they say and join in discussions on their comments forums.
Our corporate PR experts carry out thorough research to identify the bloggers that talk about your industry. We then help you engage with them to create opportunities that give them relevant issues to blog about and spark conversations with their readers.
Identify events, awards, sponsorship and speaker opportunities
From speaker opportunities at conferences to sponsoring events, BOTTLE’s corporate PR consultants have first class experience in picking the right opportunities to influence your audiences. We can advise on creating added value from the industry events you already attend right thought to creating a new industry awards for your brand to own.
Brand development and messaging
All brands need a message that inspires and motivates people to buy. Even the best brands can forget this and focus on the product, not the benefits. It’s not rocket science but it does have to be done with precision. We start every client relationship with a messaging and PR campaign planning workshop, which digs behind what you tell us at pitch stage to tease out brand messages tailored to each audience.
Search Engine Optimisation to drive website traffic
Effective SEO helps your website, your blog and your social profiles to be found on search engines. We operate and run both on-site SEO (using keywords and web coding) and off-site SEO (generating beneficial links). Underpinned by exhaustive analysis and research, our optimisation campaigns enhance the performance of PR and social communications as well as build lasting traffic to your online properties. You can read more about our SEO services here
Corporate PR benefits from strategic consultancy
We don’t take a corporate PR brief that says ‘we want press relations’ and plough ahead; instead we look at your audience, the messages you need to engage them, the places and tactics for doing it and then advise you on the best strategy to reach that audience successfully. Be prepared for probing questions en route and expect a robust PR strategy as a result.
Issues and crisis communications
From an HR problem leaked to the media through to a customer complaint spreading virally on the net, crises take many forms. How prepared are you to minimise the negative impact on your reputation? Whatever sector you’re in, there are risks to your business and BOTTLE has internal public relations experts who can help you identify the potential risks, plan for and deal with a crisis, and make sure you have a robust crisis communications response in place.
Your staff are your everyday ambassadors. Do you know how they talk about you? How positive are they about your organisation? How often do you communicate with staff and is it a two way conversation? From wikis to staff conferences, e-newsletters to staff forums, BOTTLE’s corporate PR consultants provide strategic advice and tactical support to devise the right internal communications programme, designed to build advocacy from within.
Influencer campaigns build your company’s reputation
BOTTLE has significant expertise in running ‘influencer campaigns’. We offer guidance in the best way to approach significantly influential individuals and groups, steadily building your reputation with:
- Community groups and activists
- Local, regional, national and international government bodies
- Government agencies
- Opinion formers and decision-makers
- Industry bodies and professional associations
- Industry analysts