‘Who do you want to reach?’ is central to our B2B and B2C communications programmes. To achieve this means knowing the client’s target audience inside out – from their behaviours, environment and media consumption. We build relationships for our clients with their target audiences using relevant and topical content and with bright, creative ideas.
The BOTTLE consumer team specialise in engaging with Everyday People and the business-to-business team specialise in engaging a brand with either SMEs or with corporates & Government. Our current client base includes Honda, AXA PPP, musicMagpie, MacIntyre Hudson, ShoeZone, RES Group, Experian and Poundland.
And at BOTTLE we mean communications in today’s brave new world. We use the channels that are right for reaching a client’s audiences, from social communications through to media relations and direct-to-customer activity. Knowing your PR audience is at the heart of the best communications strategy. There’s no point creating a media relations campaign to reach 15 year old girls; they’re on Facebook or in the local shopping centre, not reading The Guardian!