TheFew
Bottle PR
Who do you want to reach?

‘Who do you want to reach?’ is central to our B2B and B2C communications programmes. To achieve this means knowing the client’s target audience inside out – from their behaviours, environment and media consumption. We build relationships for our clients with their target audiences using relevant and topical content and with bright, creative ideas.

The BOTTLE consumer team specialise in engaging with Everyday People and the business-to-business team specialise in engaging a brand with either SMEs or with corporates & Government. Our current client base includes Honda, AXA PPP, musicMagpie, MacIntyre Hudson, ShoeZone, RES Group, Experian and Poundland.

And at BOTTLE we mean communications in today’s brave new world. We use the channels that are right for reaching a client’s audiences, from social communications through to media relations and direct-to-customer activity. Knowing your PR audience is at the heart of the best communications strategy. There’s no point creating a media relations campaign to reach 15 year old girls; they’re on Facebook or in the local shopping centre, not reading The Guardian!
 

Why BOTTLE exists

The BOTTLE sense of purpose is Making PR Accountable, through excellence. We know that PR can and should be accountable. So, we don’t do PR for PR’s sake and we don’t do ‘turning the handle’ stuff that makes no difference.  Rather, our PR programmes are related to each client’s business outcomes.

Our recent accolades are testament for the fantastic, results-focused work we achieve for our clients and for our obsession in delivering nothing short of excellence.  For example, we’ve just won ‘Outstanding Consultancy of the Year’ at the CIPR Awards.  And we’ve won several awards for our social media campaigns, including Gold for ‘Best Use of Social Media’ for the HISTORY Channel and its partnership with Foursquare.  And we’re awaiting the outcome on several other awards...watch this space!
Everyday People want value for
money, enjoy
shopping & use
social media.
Everyday People
Small To Medium Enterprisesare cost-conscious
& make quick
decisions. It’s a
diverse market.
Corporate & Government take time to buy &
want ‘best in class’.
It’s a complex
audience.