BOTTLE PR is taking an active part in sharing knowledge about using social networking and new media for PR. A 2.0 seminar at our offices last month aimed to take the mystery out of these newer communications channels. Clients and potential clients fed back that the seminar helped them to understand clearly the steps needed to create a successful campaign and how tracking and analysis of traffic to a website allows return on investment to be closely monitored.

A week earlier Adrian Moss presented at the Unicom conference -‘Web 2.0 and Beyond’ in London.

Adrian shared with delegates the great results achieved for BOTTLE PR client Poundland using blogging, Facebook and engaging with social networking forums. We have achieved more than 30,000 click-throughs to Poundland’s website in just ten weeks through this activity. The cost per click is now less than 17p. Such a great return on investment is an effective way to help maximise marketing and PR budgets.

Within 24 hours of the Unicom conference we had been asked to present our experience of Web 2.0 and social networking at the MADPresents conference in London on 24 April.

If you are interested in attending BOTTLE PR’s next Web 2.0 and Social Networking seminar at our offices, please e-mail Adrian Moss.