Poundland - a case study in retail PR

Increasing online traffic, media coverage and product placement as Poundland’s retained PR agency

Poundland sells high quality products all for £1, providing customers with amazing value every time they visit. It stocks 800 famous brands, including Kelloggs, Kodak, Duracell, Pampers and Mr Muscle.

Serving over 3.5 million customers every week, Poundland is an irresistible shopping experience where shoppers are guaranteed to find quality brands and something new each time they visit one of more than 330 stores nationwide.


With a growth strategy of over 60 new stores during the year, Poundland is on track to create 2000 new jobs.
 

Poundland is the original, the biggest and the most successful single price value retailer in Europe.