PR Industry Memberships

The Public Relations Consultants Association (PRCA) is the trade association for the UK PR consultancy industry. The Association exists to raise standards in PR and to help members be better organisations. BOTTLE has been a member of the PRCA since 2006. All PRCA member organisations are bound by a Professional Charter and Codes of Conduct.

The Public Relations Consultants Association (PRCA) has awarded BOTTLE its Consultancy Management Standard – the gold standard of service for the PR industry.
 

The internationally recognised Consultancy Management Standard (CMS) is the industry’s quality certification system for public relations firms, and only about 109 of the UK’s 2,000+ PR consultancies have passed the rigorous independent audit required. The Standard is an assurance to clients that BOTTLE adheres to strict quality standards in management, communication and service delivery.
 

The CMS is an independently-audited set of eight tests which a consultancy must pass before it is eligible for membership of the Public Relations Consultants Association. It combines elements of ISO 9000 and Investors in People with criteria specific to the public relations industry.

BOTTLE is a member of RAR and recently won two awards at the organisation’s prestigious annual awards.  We won ‘Best in PR’ and ‘Best in Professionalism.’
 

RAR helps brand owners to find the right marketing suppliers by providing market insights and expert services that enables companies to make an informed and efficient choice of suppliers.
 

RAR uses an online research process to gather up-to-date market insight right across the spectrum of marketing services. As well as top-line supplier information, this process also captures ratings from clients that gives a unique picture the level of customer satisfaction that each supplier achieves.

Membership of the CIPR is on an individual basis and many of BOTTLE’s consultants are members.  The CIPR offer membership to PR practitioners at all levels in their careers and in all sectors, from those working in–house to consultancies, independent and freelance practitioners, both nationally and internationally.  The CIPR describes itself as “the advocate and voice of the public relations profession, a champion of our professional interests, a respected partner to the broader communications community and a body that works in the public interest.”