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first:utility

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Gary Rhodes

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hamper.com

HISTORY

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IAPS

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Linwoods

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MyTuxedo.co.uk

Nicola Jane

Organix

Oxford University Press

Parkers

Parkers Cost of Motoring New Car Awards

PocketSurfer

Poundland

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Razor

re:creation

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unearthed

Your Horse Live

Shoe Zone

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Supreme Pet Foods

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Damco

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Ark Continuity

de Poel

Experian Footfall

IMServ

Guardian Professional

Orion Health

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ResMed

RM Education

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Poundland Corporate

RES Group

Achilles

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Glossary

ABC – Audit Bureau of Circulation

ACE – Advertising Cost Equivalent

ACE PR Value

Advertising

Advertorial

Agency

App

BARB – Broadcasters Audience Research Board

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Cloud, The

Collateral PR

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Competitor Analysis

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Coverage

CPT – Cost Per Thousand

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DPS – Double Page Spread

Duplication

Editorial

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IPR – Institute of Public Relations

IPRA – International Public Relations Association

Keywords

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NLA – Newspaper Licensing Agency

OTS - Opportunity To See (OTH - Opportunity To Hear)

Overlap

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PR – Public Relations

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Proactive PR / Reactive PR

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RAJAR – Radio Joint Audience Research

Rate Card

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ROI – Return on Investment

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SCC RATE – Single Column Centimetre Advertising Rate

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SERIES – Regional Newspapers

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