Providing PR support to help the nation’s car buyers identify the best new cars to buy and own based upon scientific fact
Parkers are the consumer's champions when it comes to car buying - they are dedicated experts who empower people with the advice and help that they need to find the right car for them and negotiate the best deal. Their team of independent experts analyse 1.5 million car sales every year from dealers, private sales and auctions. They value more cars, with great accuracy and are more trusted by more people than any other price guide.
The Awards help the nation’s car buyers identify the best new cars to buy and own based upon scientific fact, rather than journalistic opinion. The winners are chosen using Parkers’ Cost of Motoring Tool, which calculates hidden costs to determine the true cost of a new car.