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BOTTLE celebrates 20 good food years with Organix
BOTTLE is always keen to join a party, so when our client
Organix
, creators of delicious, nutritious baby and toddler food, celebrated its 20th birthday this month, we jumped right in!
The milestone provided the account team with the ideal opportunity to develop a media campaign to remind consumers of Organix’s values, and their journey of real food from then until now, with the objective of securing tier one media coverage.
In 1982, Organix founder Lizzie Vann chose to develop a range of baby foods that were different to all those available in the supermarkets.
The range uses only organic, natural ingredients, with nothing unnecessary added and nothing important taken away. Parents can have confidence in Organix’s No Junk Promise which means there are no hidden nasties, like added salt, sugar or artificial flavour - just yummy ingredients!
W
orking with the Organix team, BOTTLE engaged consumer and trade journalists with an insight into the brand’s rich history. Coverage was secured in Flavour magazine and Independent Retail News, focusing on the company’s background and ambition to provide real food for babies & toddlers. In addition, Food Manufacturer magazine conducted a one-on- one meeting with Organix’s Managing Director, Anna Rosier, to discuss how far the company has come over the past 20 years. Insights from Anna’s interview have already appeared online as a
podcast
, and will also feature in the magazine next month.
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