'Amphora' is BOTTLE's unique methodology for understanding if the PR campaign is successful and targets are being met.
Amphora specifically manages the reputation of our clients. The rise in social communication means that reputation is more critical - bad news comes up to fill any 'vacuum', so clients need to be managing their reputation proactively. RR invested in reputation management from BOTTLE, so that now, even when a problem arises, they can still bounce back – maintaining high advocacy levels and their strong reputation.