Like your savings, an ongoing PR programme can yield a higher return in the long term.
In most cases companies require rolling PR programmes to manage their reputations on an ongoing basis. Like savings you need to be adding to your 'account' all the time to build it up, and 90% of our clients choose to engage BOTTLE on a monthly retainer. But we do, of course, also support one-off events such as product launches or a crisis management campaign.