Developing a launch campaign followed by steady media coverage to boost Fresita’s entry to the market
Fresita is a unique blend of sparkling Chilean rosé wine and Patagonian strawberries.
Fresita is named after the 18th Century French explorer Amadee Frezier, who first discovered the small, intensely flavoursome, indigenous wild strawberry plant when he was exploring the newly colonised Chile.
He was so taken with the fruit that he immediately shipped these new world strawberry plants back to France and, in years to come, Marie Antoinette, Queen of France, enjoyed the exotic fruit with her daily glass of champagne. The classic mixture was born, with Fresita representing the modern and innovative interpretation of this famous historical alliance.
The base wine of Fresita is sourced from family owned vineyards located in the fertile land of Colchagua and Maipo valleys. The fresh strawberries give Fresita its unique taste and are sourced from Patagonia, Chile, and form a natural fusion with the sparkling rose wine. The crushed strawberries make up 3% of Fresita.