PR case study for the health and fitness industy: REPs

 

Raising awareness to fitness professionals using a targeted PR strategy

REPs recognizes and regulates exercise professionals who meet the UKs national standards, to ensure the general public can exercise safely and effectively. It is an extensive register which is available to the general public, offering them over 28,000 listed exercise professionals.
 
REPs is part of SkillsActive, the government licensed sector skills council for the active leisure and learning industry. It was formed in 2002 by John Greenway MP, the former shadow minister for sport.