A website was created that BOTTLE was implemented to launch which was to help the UK public and police forces
CheckMEND is a unique stolen property checking service used by the UK public and police forces to check the legitimacy of second-hand goods against the largest database of stolen items in the UK. The internet has opened up a huge market for buying and selling second-hand goods and the presence of CheckMEND allows people to protect themselves and reassure their customers when purchasing goods online.
It was vital for the PR campaign supporting the launch of CheckMEND to take a strong online direction for this reason, as well as utilising the more traditional print and broadcast media channels. This incorporated articles and features as well as podcast video interviews recorded at the launch event in the Clink Prison Museum in London.