Autosaint - A case study in insurance PR for the motor industry

Providing PR support to launch a new car insurance provider for young drivers

Autosaint leads the car insurance market for provisional and newly qualified young drivers by offering low premiums in return for responsible driving.

Using telematics technology, it assesses the risk of drivers having an accident and alters the premium accordingly on a quarterly basis. The telematics box is fitted under the dashboard and monitors driver behaviour including braking, accelerating and breaking the speed limit.