BE Un Limited - A case study in consumer PR for internet service providers


BE Un Limited appointed BOTTLE’s team of consumer PR consultants to launch the company in the UK to the consumer press, generating media interest and hosting an exciting launch event.

About the client

BE Un Limited is an internet service provider in the United Kingdom with the trading names "Be There", BeUnlimited or simply BE.

BE offers ADSL2+ services through BT's telephone exchanges via Local Loop Unbundling (LLU), with advertised speeds of up to 24 Mbit/s downstream and 2.5 Mbit/s upstream (subject to line length and quality), which would make BE the fastest mainstream ADSL ISP in Britain. BE has undergone a program of rapid expansion across the UK, and is now available in 1,247 of the UK's telephone exchanges.