Modern Milk - a case study in consumer PR for the food and drink industry

Launching the healthy, drinkable snacks range to “on-the-go” Everyday People through the trade and consumer press

Created by Lakeland Dairies, an Irish dairy co-operative with over 100 years of tradition in the production of premium milk, cream and butter, Modern Milk is the Emerald Isle’s newest dairy offering  - one that is uniquely healthy and deliciously different. Targeting busy people on the go, Modern Milk contains added Vitamin D, calcium and fibre.