Livedrive - a case study in IT PR

Launching a technology media relations campaign and an app targetted at SMEs

Livedrive (www.livedrive.com) is creating technology to revolutionise the way people store and access their files, photos, music, videos and other digital content. The Livedrive vision is simple; don't store files on your PC; store them on your Livedrive instead. Livedrive offers personal storage space on the Internet; it’s unlimited, secure and there forever. Livedrive’s two main products are:

Livedrive Backup
  • Livedrive Backup enables customers to back up files online with one click. It is the easiest way to protect documents, photos, music and videos
  • Is hassle-free and quietly backs up files in the background as users work
  • Enables customers to view files online via Livedrive’s secure web portal – from office documents and photos through to listening to music and playing movies
  • If a file is lost or damaged, customers can log into Livedrive’s secure web portal to restore it anytime
Livedrive Briefcase
  • Livedrive Briefcase adds a new virtual drive to PCs and Macs, enabling users to access files on their Briefcase drive like any external drive
  • Files on Briefcase are automatically synced online, can be accessed from anywhere and edited in users’ browsers
  • Livedrive Briefcase can be installed on multiple PCs and files are synced between every PC. Files saved on one PC will be updated on other PCs