Parkers - a case study in consumer PR for this automotive sector brand

BOTTLE’s consumer PR specialists developed a national media PR campaign for Parkers

Parkers was set up in January 1999 with the aim of helping the motorist to choose the right car at the right price

The Parkers team are the consumer's champions when it comes to car buying - they are dedicated experts who empower people with the advice and help that they need to find the right car for them and negotiate the best deal

Parkers team of independent experts analyse 1.5 million car sales every year from dealers, private sales and auctions. They value more cars, with great accuracy and are more trusted by more people than any other price guide

Parkers is owned and published by Bauer Consumer Media Ltd, part of the Bauer Publishing Group following acquisition from Emap on 31 January 2008, is a brand-led, multi-platform media organisation, with interests spanning magazines, TV, mobile and internet.