DYLON - a case study in FMCG PR

Generating feature ideas for the consumer press in ongoing sales target support

DYLON® is the UK’s fabric colour and care expert, making it easy to protect your laundry, care for your fabrics and give them a new look. Part of Spotless Punch Ltd, DYLON® products include Colour Catcher®, Fabric Dyes, whiteners, stain removers and ironing aids.

 

DYLON® Fabric Dyes make it easy to renew or renovate clothes and home interior fabrics. With a range of 24 colours, DYLON® Fabric Dyes can change colours or restore existing colours. DYLON® gives you three good reasons to dye - fashion, frugality and creativity. Visit www.DYLON.co.uk for more information.

Colour Catcher® is the every day laundry aid which prevents colour runs. It is a positively charged cellulose sheet which acts like a magnet in the washing machine, attracting loose dye from coloured fabrics, preventing it from spoiling your wash. The proof is on the sheet. http://www.colourcatcher.co.uk/how-does-colour-catcher-work.php. There are 12 other fabric care products in the range, including stain removers, whiteners and ironing aids.