IAPS - a case study in education PR

Attracting parental interest in private education with a PR campaign focused on media partnerships and feature articles

The Independent Association of Prep Schools (IAPS) is the professional association for Heads of the leading 600 independent prep schools in the UK and worldwide. IAPS exists to support Heads as they strive to deliver excellent standards of education and care. They defend and promote the sector and aim to define and inspire excellence in education.