Fabulous Bakin' Boys - a case study in consumer PR for the food and drink industry

Fabulous Bakin' Boys appointed BOTTLE’s team of consumer PR consultants to launch the bakery’s new products to core family-oriented markets and build local brand awareness

The Fabulous Bakin’ Boys is an established family run bakery brand that adds an element of fun and innovation to the art of bakin’. Founded in 1997 by Managing Director Gary Frank, the company employs over 200 staff at its nut free bakery in Witney, Oxfordshire. The business has experienced rapid growth over the past 13 years, seeing sales of around £20 million at the end of 2009 and aims for a bigger share of the cake market, with a clear focus on makin’ fabulous bakery snacks for all the family to enjoy!