HISTORY™ - a case study in entertainment PR

Launching a partnership between television channel HISTORY™ and foursquare to reach a younger audience

AETN UK is a joint venture between A & E Television Networks and BSkyB. The company operates the following factual documentary channels in the UK, Ireland, Africa, the Middle East, Greece, Benelux, Scandinavia and Central Europe: HISTORY™, HISTORY HD™, Bio™, Bio HD™, Crime & Investigation Network™ and Crime & Investigation Network HD™ and MILITARY HISTORY®.