unearthed - a case study in consumer PR for the food and drink industry

unearthed appointed BOTTLE's team of consumer PR consultants to raise awareness of new products and boost sales through outlets such as Waitrose

unearthed is a new food brand that brings flavours from around the world here to the UK. The products first hit the shelves in November 2008 and the aim is to put great flavours at the heart of good times, with a focus on discovery, food culture and simply enjoying eating!

unearthed products are exciting but accessible, easy to prepare and easy to share. The brand embraces the classics but also loves to innovate; the heartland of the products is Mediterranean but there is an emphasis on exploring. Brand designs are simple, colourful, clear and – above all – informal.