A targeted PR campaign to promote Airdri to key targets coinciding with the Loo of the Year Awards
UK-based Airdri is a leading manufacturer of warm air hand dryers for industrial, retail and business applications.
Airdri's dryers provide an environmentally sound solution for 21st century washrooms, and it has an independently published report that highlights the environmental benefits of warm air hand driers compared to paper towels. Carried out by Environmental Resources Management (ERM), an independent research organisation, the streamlined Life Cycle Assessment (LCA) study concludes that the use of hand driers results in a smaller environmental footprint than the use of paper towels, based on a number of assumptions such as the use of two paper towels per dry and the use of a hand drier for an average of 30 seconds per dry. The study suggests that, with regards to environmental performance, paper towels should not be chosen in preference to the hand air drier modelled within the research. Airdri is a Sponsor of "Loo of the Year Awards."