The biggest boy band on the planet is officially a fan of Razor scooters after BOTTLE organised a range of its products to be sent to the band’s house for them to try out and have some fun with.
As a result, One Direction band member Liam Payne posted a picture on the official One Direction Facebook page last week (18 May) showing himself on the Razor Storm Ultra Pro Lo, one of the latest releases for the Razor brand.
Within just 30 minutes of the update the picture was shared over 250 times, attracted 1,530 comments and received a whopping 25,000 likes. Today (21 May) the picture currently boasts 909 shares and over 50,000 likes.
As soon as the image appeared BOTTLE sent the Facebook post to re:creation’s key trade media titles, Toy News and Toy ‘n’ Playthings, who’ve since featured the post.
Additional celebrities which BOTTLE has been liaising with for Razor include British band, Rizzle Kicks who requested a Razor E100 Electric scooter in their February promo for the Brit Awards, and girl band Stooshe.
The One Direction Facebook page can be viewed here http://www.facebook.com/onedirectionmusic
Following BOTTLE’s successful celebrity engagement activity, One Direction’s Zayn Malik is the second member of the boyband to hop on a Razor scooter after going public with girlfriend Perrie Edwards from Little Mix. The new couple were pictured squeezing up together on Razor’s E300 electric scooter in today’s Sun newspaper.
The young couple took a ride on the Razor scooter around the private carpark, unfazed by photographers as they snuggled up on the E300. The couple demonstrated that there’s plenty of room for two to get cosy.
The story, published online and in The Sun (23 May), trended worldwide within minutes of breaking on the newspaper’s Twitter and today’s full page shot netted an AVE of over £50,000 for Razor. A great result for the world’s number one scooter brand who has reported a 60% increase in volume sales year on year.
Judging by the response fellow band member, Liam, received last week after posting a picture on Facebook of himself the Razor Storm Ultra Pro Lo, One Direction fans will be desperate to get hold of an E300.
Liam’s picture clocked up a whopping 61,000 likes, 3964 comments and 1045 shares to date.
In addition to The Sun, the story has also been picked up on the Mail Online:
http://www.dailymail.co.uk/tvshowbiz/article-2149058/One-Directions-Zayn-Malik-Little-Mixs-Perrie-Edwards-public-relationship-mess-scooter.html