NEL has chosen BOTTLE to deliver a Public Relations campaign to raise awareness of Northamptonshire as an excellent place to live, learn, visit and invest.
Northamptonshire Enterprise Limited (NEL) is a public, private and voluntary organisation supporting the county’s business and tourism interests - its purpose is to develop the Northamptonshire economy and to support job creation in a key growth area; facilitating a ‘one voice’ approach to economic development, inward investment and tourism / destination management. Their PR brief is to develop and deliver campaign-led and brand awareness activities which significantly raise awareness of Northamptonshire.
BOTTLE is tasked with targeting consumers, business and the resident community to communicate a range of themes. The county offers a dynamic business location, with operating costs 25% lower than the rest of the South East, and a £2.5 billion programme of development through to 2021 . A quality destination for visitors, it is only an hour from London yet situated in the very middle of prime English countryside. It boasts a rich and fascinating heritage, scenic beauty and over 2,000 miles of footpaths.
“We want to create a buzz about Northamptonshire, which is a proud and traditional English county, home to some of the most beautiful countryside in England, and a unique environment in which to work and live,” commented David Wright, CEO for Northamptonshire Enterprise Ltd. “With an economy set to grow significantly over the next 15 years, it’s vital that we work with a PR partner who has the track record and creativity to succeed.”
BOTTLE PR Director, Rachel Brewin, who is leading the account, commented: “We were delighted to be able to put forward a hand-picked team, not only with very strong tourism and business experience, but also including a PR consultant born and raised in the county. It’s an exciting project, and Northamptonshire has a wealth of untapped potential across all the areas of the PR brief.”