It’s been a week of Grand National triumphs for BOTTLE with 10 pieces of coverage in the national press! 

 

In Thursday’s edition of The Sun, ResMed patient, Diane MacLean spoke about her decision to lose weight following her diagnosis with sleep apnoea. Over the past year, Helen has lost 16 stone through diet and exercise and in addition to feeling more healthy and energetic, her sleep apnoea condition has been cured. With obesity becoming more common, cases of sleep apnoea are also expected to increase and the feature met ResMed’s business objectives of raising awareness of the sleep disorder. 

 

Following the Budget in March, MHA MacIntyre Hudson, the business advisory and accountancy firm, has been sharing its views on the Government’s proposals including the proposed changes to charitable donations. Katharine Arthur, Tax Partner, pointed out that the move could be disastrous in an interview with The Sunday Times Money supplement. In addition, Katharine also commented, in a Financial Times feature, on existing anti-avoidance rules and pointed out that the new cap could have an adverse effect on genuine business and charities. 

 

In The Sun’s Captain Crunch column on Tuesday we had not one, but two, of BOTTLE’s clients coming to the fore, with Poundland and Fabulous Baking Boys showcasing some tasty treats! Plus Poundland’s gardening tools were featured in The Independent’s and the i’s 10 of the best feature – up against much higher end brands, it was a great result to continue to build on last year’s ‘middle class shopper campaign. 

 

musicMagpie was also featured in Wednesday’s Daily Mirror, as well as on the Guardian online for its new Android App. 

Watch this space as more of BOTTLE’s clients continue to win the coverage race!