re:creation, the company which first brought ride-on scooters to the UK, has appointed BOTTLE to handle its PR brief following a competitive three-way pitch.
re:creation is a developer and distributor of toys, games, creative play and gifts, including Razor® scooters, pocket money toys, LEGO® Licensed products and more adult focused Monty Python® and Stylophone® ranges. The brand also manages its own pro-scooter stunt team – Team Razor.
The brief will include media relations support on a series of UK product launches, including the Razor Graffiti Scooter. The agency is also tasked with boosting re:creation’s brand awareness among its core audiences through national media.
Karen Cooper, director at BOTTLE, commented: “With its revolutionary products and ambitious quirky personality, we are thrilled to be working with re:creation. With some amazing products to launch throughout 2011, we will be delivering some fantastic campaigns combining both traditional and social communications. The whole team at BOTTLE is naturally very excited."
The agency will report directly to Katy Fletcher. Katy said: “In a fast-changing industry that’s centered on what a young audience demands, it is critical for us to have a creative agency like BOTTLE on board. The team operate with such enthusiasm, finesse and professionalism that we are certain BOTTLE will be a great fit with our ethos at re:creation.”