BOTTLE is celebrating in style after being appointed by www.MyTuxedo.co.uk – the UK’s leading online formalwear provider. Having launched in 2004, My Tuxedo is the UK’s fastest growing formalwear website.
Following a competitive pitch process, BOTTLE has been appointed to raise awareness of My Tuxedo to consumer press through traditional PR as well as a comprehensive social media campaign.
The campaign, which will coincide with the launch of the new My Tuxedo website in January 2011, will focus on three audiences – men of all ages, mums and female partners (purchasing formalwear for their loved ones!).
John Croft, Chairman at My Tuxedo, said: “BOTTLE’s approach to social media is both intelligent and creative, and we could all see the impact it could have for My Tuxedo. The team’s approach to our brief, combining social media campaigns with traditional PR really struck a chord with us and we’re delighted to be working with such an energetic PR team.”
Will Cairns, Founder and Director at BOTTLE, said: “We’re thrilled to be working with My Tuxedo and raising profile of the brand to the consumer audience.”