13 October 2009
BOTTLE PR was selected to launch the new Nenedoc Out of Hours GP service in Northamptonshire following its very successful PR work for Northamptonshire Enterprise Limited and its strong media contacts within the county.
Nenedoc, a consortium of local GP’s in the county, appointed BOTTLE PR to launch the new county-wide service to Northamptonshire residents and communicate how the new service should be used and the benefits to patients in the county.
BOTTLE PR developed the strategy, messages and media packs for the launch and implemented the media relations. This included co-ordinating between Nenedoc and other NHS partners to ensure consistency in the messages and information which was being produced.
The campaign resulted in a high penetration of media targets with media coverage achieved in all the county’s newspapers including the Northampton Chronicle & Echo, Northampton Herald & Post, Northants Evening Telegraph, and the Daventry Express. In addition, BOTTLE PR secured five interviews with local radio stations including Heart 96.9, Banbury Sound, Connect FM and BBC Northamptonshire.
Following the launch BOTTLE PR has been contacted by local press for Nenedoc comment on national issues related to GP care which shows they are now the ‘voice’ for GP-led services in the county.