BOTTLE has won the UK brief for Retail Eyes, UK’s fastest growing customer experience agency.
BOTTLE will specifically work to build awareness beyond that of just mystery shopping to promote the company’s unique approach to improving customer service.
Retail Eyes has enjoyed an incredibly fast growth rate since entering the UK market in 2003. In the last financial year the company has seen an increased turnover of 31%. It is now one of the largest customer experience agencies in the UK, offering bespoke solutions to enhance service delivery including mystery shopping programmes, online customer satisfaction surveys and retail auditing. Retail Eyes works with 85 of the UK’s leading retailers, brands and leisure & hospitality providers, undertaking over 175,000 mystery visits a year throughout the UK.
The Oxford-based agency won the account following a competitive four-way pitch. BOTTLE will take responsibility for Retail Eyes’ ongoing PR programme helping to strengthen their brand positioning in the UK market. A key objective of the brief is to target a wider audience including potential new sectors. Primarily a B2B account, BOTTLE will also be tasked with generating consumer media coverage to help increase the size of Retail Eyes’ shopper database.
Simon Boydell, Marketing Manager for Retail Eyes said: “As the economic climate has become increasingly more challenging, Retail Eyes has carved a prime position to provide clients with actionable insight about what they can do to improve customer experience and retention, increase average transaction values and maximise brand advocacy as the economic recovery takes hold.
Over the next 12 months we will be expanding our offerings and will launch two exciting new research services. Bearing this in mind we wanted to take our PR to the next level and we were impressed with BOTTLE PR’s creativity and understanding of the market.”
Claire Cairns, Managing Director at BOTTLE PR, who is overseeing the Retail Eyes account, said: “This is a great new win for BOTTLE PR and further strengthens our B2B stable of clients. Retail Eyes’ understanding of the customer experience is second to none and as the retail sector emerges from the recession, getting customer service right will critical to staying ahead of the competition and boosting profits. Their research capability is particularly impressive and will be invaluable in terms of generating pro-active news stories that will capture the imagination of journalists.”