BOTTLE has been appointed to launch LightSleeper, an innovative new product to help sleep problems.
The agency was chosen for the launch by Quincom, a British company with a passion for developing new products and ideas and bringing them to market.
LightSleeper is a bedside electronic sleep aid, which is hotly tipped to be a ground-breaking solution for anyone who has problems sleeping. The new product works by projecting a light onto the ceiling which mimics the act of reading to tire the eyes without stimulating the mind, thus helping people to fall asleep naturally. During two years of trails with people who have trouble sleeping LightSleeper achieved a remarkably high 78% success rate.
Quincom has appointed BOTTLE to launch the product to consumer, trade, gadget and online press.
BOTTLE PR Executive, Tracey Warmington, who is leading the account, comments: “BOTTLE has extensive experience of launching new products to the consumer market, and our reputation for delivering excellent press coverage in the trade, consumer and gadget press has helped us to win this account.”
The account win adds to BOTTLE’s strong consumer portfolio, which includes Poundland, DYLON® Fabric Dyes, unearthed and Linwoods.
Claire Cairns, BOTTLE’s Managing Director, says: “We are thrilled to be working on such an innovative product. So many people struggle to find a self help solution to insomnia and as a result it’s a hot topic that is rarely out of the media. So we look forward to producing some great press coverage.”